Spotting SEO Fraud
Submitted by Ingrid Nielsen on Wed, 2008-07-02 11:37. How to identify fraudulent SEO Offers Before They hit you in the PocketbookCisco Visual Networking Index - Betting on the Over-Under for 2012
Submitted by Steve Nelson on Fri, 2008-06-20 13:15. bandwidth | cisco | Internet | predictions | Second Life | Virtual Worlds
Cisco this week released its Cisco Visual Networking Index Forecast and Methodology, 2007-2012 [PDF] and companion piece Approaching the Zettabyte Era [PDF], well-considered projections of where we're headed given the impact on the internet of visual networking applications. They're well worth the read.In an act of confident prognostication, they estimate that the annual run rate of IP traffic in 2012 will be 522 exabytes, more than half a zettabyte. This will no doubt be an interesting over-under bet at your favorite sports bar. In this case, I'll bet on the over.
Why? I'm listening to "Stumbling on Happiness", which describes how predictions of the future so often underestimate the mark by extrapolating from the present based on what we know, without much of a factor for the emergence of the "Black Swan", or the things that we can't possible imagine happening in the next few years. We don't know what they'll be, but we should at least assume that something unanticipated will come along.
If I had to pick one of the internals from Cisco's prediction to support my bet on the over, it would be their category of "Internet Gaming", where they lump in “multiplayer virtual world gaming”. There is discussion about underlying factors and assumptions in gaming's use of bandwidth bandwidth, but I think the focus on “gaming” as the primary purpose of virtual environments underestimates the role of this kind of interface in future applications in many areas: business and commerce, education, government, entertainment. And while current bandwidth usage is moderated by how much of the virtual environment is actually created at the user’s computer, using lightweight communications with the virtual world servers, this will change. More integration with real-world data in the simulated world will demand higher real-time bandwidth consumption.
And for those of you wanting to know about exabytes and zettabytes, here’s a quick lesson from Cisco (and we haven’t even started talking about yottabytes yet!)
(Thanks to Christine Kerner for the link to the report, via Facebook)
HighBeam Research: Purposely Evasive on Price? -or- Cluetrain #12: There are no secrets.
Submitted by Steve Nelson on Tue, 2008-06-17 12:06. cluetrain | highbeam | MarketingWhile searching for some info on the web, HighBeam Research-hosted results were coming up with a fair degree of frequency. However, I couldn't access through to the articles they indexed because I had not subscribed to their service.
Fair enough. As was my question: How much does it cost to subscribe?
Exercise for the reader: go to the HighBeam Research web site and come back and tell me how much their service costs.
There is a link to "Take a FREE trial!". There are pages such as "What are the different membership options?" and "I have a billing question". There is a "Become a Member" page that links to their Terms and Conditions.
The Terms & Conditions page does inform you that this is an auto-renewing contract, that you will be bound by the payment terms, based on current rates specified in the enrollment screens, etc., that the price you pay is the price stipulated at the time you enroll. But without signing up for a free trial that automatically kicks over into a paid subscription, I don't see anywhere that tells you what the fee is.
I called HighBeam by phone, and when I asked the representative to point me to the URL with their pricing, he said he'd have to check. Two minutes later, he came back with the pricing information. When I again asked for the URL with their pricing, he came back two minutes later to tell me they don't have that on their web site, because "it depends."
This seems wrong to me, and I'm surprised that someone like Christopher Locke, co-author of the cluetrain manifesto, is associated with HighBeam. Isn't cluetrain all about communicating "in language that is natural, open, honest, direct..."?
Butterfly Effects - Variations on a Meme
Submitted by Steve Nelson on Tue, 2008-06-03 10:38. butterfly effect | meme | science| A butterfly flaps its wings in: | Causing: | At this location: |
|---|---|---|
| a certain part of the world | a storm | the other side of the world |
| Africa | tsunami | Japan |
| Amazonian rainforest | earthquake | the other side of the world |
| Asian rain forest | hurricane | Gulf of Mexico |
| Australia | the weather | Alaska |
| Beijing | stock market flounders | Wall Street |
| Beijing | the weather | New York City, but more likely, Queens |
| Beijing | win $400,000 | Montreal Casino |
| Beijing | the weather | Latin America |
| Beijing | the weather | New York City |
| Brazil | thunderstorms | New York |
| Brazil | devastating storms and floods | England |
| Brazil | hurricane | North America |
| Brazil | storm | Norway |
| Brazil | man falls off a skyscraper | New York |
| Brazil | thunderstorms | New York |
| California | rain | New York City |
| Canada | some impact on the weather | south of the border |
| Canada | hurricane | south Atlantic |
| Central American rain forest | the amount of rainfall | Chicago |
| Central Park | typhoon | Pacific Ocean |
| Central Park | rain | China |
| Central Park | rain | Peking |
| Central Park | rain | China |
| China | hurricane | Florida |
| China | Startup error goes away | Descent 3 |
| China | the weather | New York |
| China | hurricane | the Atlantic |
| China | enough boomers move their funds to the bond market to cause the third derivative of some program's equation for the market to move from positive to negative | ? |
| China | rain | New York |
| England | typhoon | China |
| far-away continent | a development of a major unstable weather pattern | half way around the world |
| Hong Kong | hurricane | London |
| Hong Kong | snow | Miami |
| Hong Kong | Internet stocks go back up | ? |
| Hong Kong | effects | Chicago |
| Hong Kong | hurricane | Gulf of Mexico |
| Japan | the weather | Philadelphia |
| Madagascar | the weather | Cape Town |
| Malaysia | hurricane | Trinidad |
| Mexico | hurricane | Florida |
| New Mexico | rain storm | the Amazon |
| New York | hurricane | Japan |
| one side of the world | hurricane | the other |
| one side of the world | earthquake | the other hemisphere |
| the forest | typhoon | Indonesia |
| this side of the world | hurricane | the other side of the world |
| ? | trembles | universe |
| ? | moves | the planet |
| ? | weather | China |
| ? | rain | somewhere |
| ? | the weather | hundreds of miles away |
| ? | an ill wind blows you a $100 bill | ? |
| ? | something else | the other side of the world |
| ? | stampede of Zebras | ? |
| ? | hurricane | the other side of the earth |
| ? | the climate changes | the other side of the world |
By the way, I never concocted the ultimate regular expression for this, so if you have any good ones, feel free to comment them!
Bill Gates Celebrates 10th Birthday of the Internet?
Submitted by Steve Nelson on Tue, 2008-05-06 17:22. Bill Gates | History | Internet"We're approaching the second decade of (the) digital age. The Internet has been operating now for 10 years," said Bill Gates. "The second 10 years will be very different."
The date of this statement? May 6, 2008.
Can someone explain this to me?
(For a more realistic timeline of the Internet, check out the Computer History Museum.)