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Spotting SEO Fraud

A great article filled with real world examples. http://www.insidecrm.com/features/narc-out-seo-fraud-070108/

Cisco Visual Networking Index - Betting on the Over-Under for 2012

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Using up bandwidth in 2008Cisco this week released its Cisco Visual Networking Index Forecast and Methodology, 2007-2012 [PDF] and companion piece Approaching the Zettabyte Era [PDF], well-considered projections of where we're headed given the impact on the internet of visual networking applications.  They're well worth the read.

In an act of confident prognostication, they estimate that the annual run rate of IP traffic in 2012 will be 522 exabytes, more than half a zettabyte. This will no doubt be an interesting over-under bet at your favorite sports bar.  In this case, I'll bet on the over.

Why?  I'm listening to "Stumbling on Happiness", which describes how predictions of the future so often underestimate the mark by extrapolating from the present based on what we know, without much of a factor for the emergence of the "Black Swan", or the things that we can't possible imagine happening in the next few years. We don't know what they'll be, but we should at least assume that something unanticipated will come along.

If I had to pick one of the internals from Cisco's prediction to support my bet on the over, it would be their category of "Internet Gaming", where they lump in “multiplayer virtual world gaming”. There is discussion about underlying factors and assumptions in gaming's use of bandwidth bandwidth, but I think the focus on “gaming” as the primary purpose of virtual environments underestimates the role of this kind of interface in future applications in many areas: business and commerce, education, government, entertainment. And while current bandwidth usage is moderated by how much of the virtual environment is actually created at the user’s computer, using lightweight communications with the virtual world servers, this will change. More integration with real-world data in the simulated world will demand higher real-time bandwidth consumption.

And for those of you wanting to know about exabytes and zettabytes, here’s a quick lesson from Cisco (and we haven’t even started talking about yottabytes yet!)

(Thanks to Christine Kerner for the link to the report, via Facebook)

HighBeam Research: Purposely Evasive on Price? -or- Cluetrain #12: There are no secrets.

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While searching for some info on the web, HighBeam Research-hosted results were coming up with a fair degree of frequency. However, I couldn't access through to the articles they indexed because I had not subscribed to their service.

Fair enough. As was my question: How much does it cost to subscribe?

Exercise for the reader: go to the HighBeam Research web site and come back and tell me how much their service costs.

There is a link to "Take a FREE trial!". There are pages such as "What are the different membership options?" and "I have a billing question". There is a "Become a Member" page that links to their Terms and Conditions.

The Terms & Conditions page does inform you that this is an auto-renewing contract, that you will be bound by the payment terms, based on current rates specified in the enrollment screens, etc., that the price you pay is the price stipulated at the time you enroll. But without signing up for a free trial that automatically kicks over into a paid subscription, I don't see anywhere that tells you what the fee is.

I called HighBeam by phone, and when I asked the representative to point me to the URL with their pricing, he said he'd have to check. Two minutes later, he came back with the pricing information. When I again asked for the URL with their pricing, he came back two minutes later to tell me they don't have that on their web site, because "it depends."

This seems wrong to me, and I'm surprised that someone like Christopher Locke, co-author of the cluetrain manifesto, is associated with HighBeam. Isn't cluetrain all about communicating "in language that is natural, open, honest, direct..."?

Butterfly Effects - Variations on a Meme

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I found a file of search results I had compiled a long time ago as I was writing scripts to automatically scrape sites based on patterns. This experiment had to do with the Butterfly Effect, testing some regular expressions around "a butterfly flaps its wings in..." The Butterfly Effect meme itself is invariant, but the variation in locations and effects is entertaining. My file of results notes that I did these searches using AltaVista - so that dates it a bit! Here are a few of the results:

A butterfly flaps its wings in: Causing: At this location:
a certain part of the world a storm the other side of the world
Africa tsunami Japan
Amazonian rainforest earthquake the other side of the world
Asian rain forest hurricane Gulf of Mexico
Australia the weather Alaska
Beijing stock market flounders Wall Street
Beijing the weather New York City, but more likely, Queens
Beijing win $400,000 Montreal Casino
Beijing the weather Latin America
Beijing the weather New York City
Brazil thunderstorms New York
Brazil devastating storms and floods England
Brazil hurricane North America
Brazil storm Norway
Brazil man falls off a skyscraper New York
Brazil thunderstorms New York
California rain New York City
Canada some impact on the weather south of the border
Canada hurricane south Atlantic
Central American rain forest the amount of rainfall Chicago
Central Park typhoon Pacific Ocean
Central Park rain China
Central Park rain Peking
Central Park rain China
China hurricane Florida
China Startup error goes away Descent 3
China the weather New York
China hurricane the Atlantic
China enough boomers move their funds to the bond market to cause the
third derivative of some program's equation for the market to move from positive to negative
?
China rain New York
England typhoon China
far-away continent a development of a major unstable weather pattern half way around the world
Hong Kong hurricane London
Hong Kong snow Miami
Hong Kong Internet stocks go back up ?
Hong Kong effects Chicago
Hong Kong hurricane Gulf of Mexico
Japan the weather Philadelphia
Madagascar the weather Cape Town
Malaysia hurricane Trinidad
Mexico hurricane Florida
New Mexico rain storm the Amazon
New York hurricane Japan
one side of the world hurricane the other
one side of the world earthquake the other hemisphere
the forest typhoon Indonesia
this side of the world hurricane the other side of the world
? trembles universe
? moves the planet
? weather China
? rain somewhere
? the weather hundreds of miles away
? an ill wind blows you a $100 bill ?
? something else the other side of the world
? stampede of Zebras ?
? hurricane the other side of the earth
? the climate changes the other side of the world

By the way, I never concocted the ultimate regular expression for this, so if you have any good ones, feel free to comment them!

Bill Gates Celebrates 10th Birthday of the Internet?

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"We're approaching the second decade of (the) digital age. The Internet has been operating now for 10 years," said Bill Gates. "The second 10 years will be very different."

The date of this statement? May 6, 2008.

Can someone explain this to me?

(For a more realistic timeline of the Internet, check out the Computer History Museum.)

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