Stephanie Gerson's blog

The [anxiously awaited] Clear Ink Holiday Status Generator

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Bored of all those same ol' holiday greeting cards?  Wish you could spread the holiday cheer even while away, i.e. away from your hand-held device?  Well fret no more, and allow me to proudly introduce the Clear Ink Holiday Status Generator!  It's a Facebook application that, as its name implies, generates holiday-oriented status updates.  It randomly selects from a database of paintstakingly curated holiday updates, letting your friends know that you, for example, "stole Christmas from the grinch and are giving it back to the people," or are "experiencing the moral stimulation of making New Year's resolutions."  Or perhaps that you're "attempting to incorporate mistletoe into a pick-up line."  Heh.  We'd reveal the others, but that would ruin the fun.  The idea here is to produce a more creative, attention-drawing, and share-worthy interpretation of a holiday e-card, that will get added by our friends and their friends and their friends, travel to 6 degrees of separation and beyond, and go (wait...get ready to cringe) "viral," instantly winning us a host of new clients and rendering "Clear Ink" synonymous with "fabulous" in the world of digital advertising.  Or something like that.  Anyway.  Add it.  Tell your friends to add it.  And now, please excuse Stephanie (yours truly) as she "looks up, and wonders where reindeer poop while they fly."

dedicated to Leon, with a warm heart

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Q: What's worse than lame twitter marketing?

A: A blog about lame twitter marketing

feeding tweets to the text-hungry

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There's a whole heap of things that feed on short snippets of somehow-interesting text: fortune cookies, teabag tags, bumper stickers, Threadless T's, etc. Meanwhile, Twitter relentlessly spits out snippets that are 140 characters or less. (Not that all tweets are interesting, but some of them are designated as favorites.) So why not feed the latter to the former, i.e. use somehow-interesting tweets as fortune cookies, etc.? Create a feed of just favorite tweets, and you'll have a bunch of awesome slogans for Threadless T's.
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