Consumers Viewing Content Their Way: Boo-Hoo

Walter Mossberg of the WSJ wrote about this yesterday. The sentence:

If it takes hold, it would start the Web down a slippery slope where no owner of a Web site could ever be sure that readers had a chance to view its pages in the way they were composed.

Yeah, we better be careful. Pretty soon people will want to watch their favorite TV show at 9PM instead of 8PM. And they might want to skip the commercials. They might want to read newspaper articles on their computer screen at work instead of from a paper on the kitchen table. People might start taking songs from their collections and making their own playlists.

People who build Web pages have no excuse for ignorance about this. The Web is all about people getting the information they want in the form they want. If people prefer a tool that "messes up" Web pages, there's no stopping it. I guess it's not commonly known, but there's a cool extension for Firefox called AdBlock that removes ads from Web pages. I love it. It totally removes whole ads. Not even a blank space remains.

UPDATE: there is a Firefox extension and a matching MSIE plugin to do something very close to ThirdVoice. It's called Opine-It. The site is www.opine-it.com.

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