Submitted by eric (not verified) on Wed, 2009-02-11 12:28.
We've done something like this on the past two big websites. I'm trying to move us more thoroughly in that direction, but it's hard to get people to buy into such an "unstructured" approach. There's this mentality that you have to have deliverables for the client, and that the client doesn't perceive value in your working model unless it looks TASTY! (whatever "TASTY!" means at tha tparticular moment on that particular day).*
One way I'm trying to deal with that is to have simple, attractive type treatments that use our agency color palette and some somewhat generic-looking logos (design people really, really hate the Drupal logos, I've found). Implicit in everything I'm saying is that it's harder to sell the approach internally than externally. My own experience from years of doing web app development before I was in marketing and advertising was that clients loved having something they could click through.
We've done something like
We've done something like this on the past two big websites. I'm trying to move us more thoroughly in that direction, but it's hard to get people to buy into such an "unstructured" approach. There's this mentality that you have to have deliverables for the client, and that the client doesn't perceive value in your working model unless it looks TASTY! (whatever "TASTY!" means at tha tparticular moment on that particular day).*
One way I'm trying to deal with that is to have simple, attractive type treatments that use our agency color palette and some somewhat generic-looking logos (design people really, really hate the Drupal logos, I've found). Implicit in everything I'm saying is that it's harder to sell the approach internally than externally. My own experience from years of doing web app development before I was in marketing and advertising was that clients loved having something they could click through.