Social Network Consolidation and Google's Social Graph API

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At Clear Ink we check out a lot of different social networking sites to connect with our friends and look for advertising opportunities, but there eventually reaches a point where all of the different accounts, contact lists and other information start to get difficult to keep. I'm currently signed up for Facebook, MySpace, LinkedIn, Blogger, Flickr, YouTube, Yelp, Hi5 and a bunch others that I can't remember. Some of them send me notifications all day and I use some of them so infrequently that I don't even remember my passwords. As social networking sites get more and more popular it seems like the fragmentation is going to get worse and worse.

What I really need is a single place where I can check the activity of all these different services. I've tried subscribing to RSS feeds from the different services and setting up iGoogle widgets but I really feel like an industry-leading solution is going to emerge in the next year. I saw a post earlier this month on Slashdot called Social Network Aggregation, Killer App in 2008?. Plaxo and some other players seems like its headed in this direction, pulling together information about you from other sites. Today Google announced its new Social Graph API which it hopes will help set some standards for relating profile information across different web sites that developers can use to make social network aggregator and other applications. Here's Google's video explaining it.

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