Facebook's Wall: Information Arbitrage or the Dawn of New Openness?

Roll back the clock ten years. Imagine you wanted to know what what going on with one of your friends who lives far away. You'd call them or send an email. Maybe one of your other friends would relate a story. Most likely you wouldn't find yourself in the next aisle of the supermarket eavesdropping on a conversation. Something very similar is happening on Facebook and other social networks tonight.

As I have been doing for several weeks now, I will check my facebook page tonight to find conversations between my friends posted on their "walls". Unlike email, or even the relatively quiet conversation in a supermarket, these conversations are shouted at me. Big chunks of text call out to me and invite me to click to the "wall-to-wall" page for these two friends where I can read the entire conversation in reverse chronological order. It's clear these conversations are not explicitly intended for me to obvserve. There is no indication to the participants that I'm listening, unlike when I might walk up to two people talking at a party.

One theory holds that these are people entirely new to social networking and don't realize their conversation is out in the open. Facebook makes it easy to click to a friend's profile and start typing away. I have watched these conversations unfold rapidfire, exactly like you'd see in IM. Perhaps these people will realize they want more privacy and these conversations will disappear into IM or email.

My hope is that I'm seeing the beginning of people sharing their lives more openly. It's certainly entertaining me and making me feel closer to my friends. 

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Happens both ways

The information overload is both welcome and not wanted. Some information needs to be shared and not all of it. If you use facebook appropriately you won't face the problem.

I am one of those people

I was new to facebook and had no idea that every word i said to a friend was being read by everyone else. When i did realise it i went back and checked just what all i had shouted from the rooftops!

kids and work in facebook

I see a different behavior among my 2 teenagers and their social circle, in which they use FB more like twitter ... "Whatcha doin ..." and then get comments. What I have noticed is that none of them have friends who say "I am doing my homework." I wonder how/if FB and Twitter might drive different behaviors as workplace tools. Googlechat knows when my interlocutor is typing. What else could we want it to know? Some presence application that is more than "busy/not" without being intrusive ... all of them are forms of interruption networks in addition to being social networks. In this they imitate a social gathering where you have the option to observe or participate/interrupt in the interactions of others. Where my inner exhibitionist isn't drawn to this, I might like these to help me get something done rather than just checking each other out.

Re: Facebook's Wall...

I presume you already know about her, but if you want a meaty exploration of this, I check out the work of danah boyd, preeminent scholar on social network sites (yes, there are scholars on these things).  she talks about how social network sites enable us to perform our identities based on our relationships with others.  finding out about someone is no longer (just) about knowing their age, hobbies, and relationship status, etc., but about seeing who their friends are and how they interact with them.  people no longer as nodes-in-itself, but as networked nodes, i.e. a networked notion of identity...

 

Stephanie Gerson
Social Media Strategist
stephanie.gerson@clearink.com
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text here gets cut off = frustrating

User interface

It really is all in the user interface. I would hope that a company like Facebook has had both the rounds of user testing and the considered discussions regarding this phenomenon, and are doing it on purpose. As you point out, the UI, especially to the novice, seems to imply this is the quickest way of sending a message to someone - big text entry box and all, rather than having to find and click on a "send message" link. It's like people delighted when they discovered great online systems to journal their innermost private thoughts to themselves, something called "blogs".

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