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The [anxiously awaited] Clear Ink Holiday Status Generator
Submitted by Stephanie Gerson on Sat, 2008-12-20 10:26. clear ink | Facebook | holidaysBored of all those same ol' holiday greeting cards? Wish you could spread the holiday cheer even while away, i.e. away from your hand-held device? Well fret no more, and allow me to proudly introduce the Clear Ink Holiday Status Generator! It's a Facebook application that, as its name implies, generates holiday-oriented status updates. It randomly selects from a database of paintstakingly curated holiday updates, letting your friends know that you, for example, "stole Christmas from the grinch and are giving it back to the people," or are "experiencing the moral stimulation of making New Year's resolutions." Or perhaps that you're "attempting to incorporate mistletoe into a pick-up line." Heh. We'd reveal the others, but that would ruin the fun. The idea here is to produce a more creative, attention-drawing, and share-worthy interpretation of a holiday e-card, that will get added by our friends and their friends and their friends, travel to 6 degrees of separation and beyond, and go (wait...get ready to cringe) "viral," instantly winning us a host of new clients and rendering "Clear Ink" synonymous with "fabulous" in the world of digital advertising. Or something like that. Anyway. Add it. Tell your friends to add it. And now, please excuse Stephanie (yours truly) as she "looks up, and wonders where reindeer poop while they fly."
Playing Offense
Submitted by David Burk on Mon, 2008-10-20 08:11. clear ink | clearink | digital advertising | Digital Marketing | online | online advertising | online marketingIf ever there were an analog to our 13 years of experience, it appears in this NYT article entitled, "Who’s on Line? Even the Referees Don’t Know." The article outlines the transformation of a local high school team known for academic excellence by superb thinking.  Here's a quote from the article, about the new "A-11 Offense".ÂÂ
To its proponents, the A-11 represents the logical and inevitable evolution of a game that is becoming faster and more spread out at all levels... And, coaches say, it reduces injury because it involves glancing blows more than smash-mouth collisions.
New Clear Ink Portfolio Site Launches
Submitted by Mark Celsor on Fri, 2007-09-07 10:46. clear ink | Clear Ink Portfolio
It's been a busy summer here at Clear Ink and we've put together a new Clear Ink portfolio site to share some of the things we've been working on. This new portfolio site shows over 70 samples of Clear Ink's work ranging from banner ads to hour long immersive video experiences. Be sure to check out some of the humorous Flash and video pieces we've done for Autodesk, like the CPM Explainer video and the Map 3D Interactive Sales Agent. We also included some great, self promotional videos like our Rich Media Reel and an overview of our Second Life services. The portfolio site was put together by Chris Blue, Pia Espinosa, Amanda Mahan, and Lee Springer and it showcases work by everyone at Clear Ink. Enjoy.
Riding the wave of iPhone hype
Submitted by Tod Rathbone on Fri, 2007-06-29 12:49. Apple | clear ink | hype | iPhone | news | San Francisco Chronicle | steve nelsonDemonstrating why he is a technology guru vs. the rest of us mere mortals, Steve Nelson, EVP, Chief Strategy Officer, managed to find himself queried by the San Francisco Chronicle about today's Apple iPhone launch. "What do you think of it Steve?" asked Chronicle reporter Jessica Guynn. To which he replied, "When I first saw the television ads, I thought, 'Wow, this really is the future of the phone. It makes any other phone seem like it could have been owned by Alexander Graham Bell...' " What Steve was referring to was the still standard 1-9 keypad interface that has been around since rotary dial. Unfortunately, Jessica missed Steve's musings about the alternative historical fiction moment when the first words uttered by Steve Jobs into an iPhone were, "Mr. Wozniak! - Come here!" You can read the entire article on SF Gate here.
The Six Steps to Job Satisfaction
Submitted by David Burk on Tue, 2007-06-05 12:12. careers | clear ink | jobs | workThe title of this post is a big promise--one on which we deliver everyday. When I interview people, I often ask them what they find satisfying at work. Thanks to Amanda Mahan, we've boiled down the top 6 reasons that Clear Ink is a great place to work. Here we go:
- We love technology. If you’re lost without your computer, consider Clear Ink home. We focus exclusively on the digital arena, so if you’re passionate about stuff like blogs, podcasts, and Second Life before any of your friends have even heard of them, this is the place for you.
- Lots of smarties. And we’re not talking candy. If you like bouncing ideas off of incredible people and pushing the edge of the proverbial envelope, you’ll want to apply. Be ready to learn and contribute!
- We talk. We don't do office politics. Instead, we do direct, honest, and mature communication.
- We LOL. What do you get when you put this many strange, smart, wonderful people in one loft office? Interesting conversations, chocolate tastings, impromptu cocktail hours, “Fun Fridays,†and lots of laughter.
- The benefits of benefits.We’ve got all the usual ones, and then some. Would you like rock climbing at IronWorks at a discount rate? It’s worth joining just for that.
- Location. Location. Location. Our offices are located a block from Berkeley's historic 4th Street district.
I grin as I write this because every company has its oddnesses, and I'm heartened by the fact that we're always working to make the place better!
