Tip for Email List Managers: Allow for Easy Address Changes
Submitted by Steve Nelson on Thu, 2010-04-29 12:35. email | Marketing | twitterI've been going through some change-of-mail-address exercises lately, moving some subscriptions away from an account I'm not using any more to one I set up on gmail specifically for subscriptions.
I'm amazed at how many of these lists include links to unsubscribe (as they should!) but so many do not have links to change my address. It's unsubscribe or nothing. What's even more amazing is how many of them are vendors of email marketing solutions and advice.
As an experiment, I'm tweeting the publishers to see if they are actively managing their twitter accounts (more on that later.) If I don't hear back from them, it's 86 for them:
Moral of the story: People change email accounts, especially when they change jobs. Make it one-click easy for people to change their address with you, or risk losing them.
Cross-posted at AP42
I'm amazed at how many of these lists include links to unsubscribe (as they should!) but so many do not have links to change my address. It's unsubscribe or nothing. What's even more amazing is how many of them are vendors of email marketing solutions and advice.
As an experiment, I'm tweeting the publishers to see if they are actively managing their twitter accounts (more on that later.) If I don't hear back from them, it's 86 for them:
Moral of the story: People change email accounts, especially when they change jobs. Make it one-click easy for people to change their address with you, or risk losing them.
Cross-posted at AP42
Don't Tweet to Facebook unless...
Submitted by Steve Nelson on Mon, 2009-06-29 10:48. courtesy | Facebook | twitter
IMHO it's bad form to automatically feed your Facebook status with your Twitter tweets as a one-way toss over the transom. I'm seeing an increasing number of Facebook accounts where my newsfeed shows someone's status update along with replies and ensuing conversations, but where the original poster is oblivious to this because they don't check in on Facebook.
It's OK to connect your services, but be responsible for the conversations you start.
Just saying.
Ashton Kutcher, media mogul, leapfrogs newspapers in "subscribers"
Submitted by Steve Nelson on Wed, 2009-06-03 16:24. Ashton Kutcher | media | newspapers | social media | twitter 
Ashton Kutcher now has more subscribers on Twitter than any US newspaper except USA Today and Wall Street Journal has for its paper news.
He's closing fast on those two that one. (In the one day since I started writing this blog, he's surpassed the Wall Street Journal).
If you don't think the comparison counts, I wonder how many of his 2 million followers buy or read paper news as regularly as they check Twitter?
How does this flocking behavior work in social media? Kind of like this (RT @aplusk):
Web Sites, Blogs, Twitter and Bakersfield
Submitted by Steve Nelson on Tue, 2009-02-24 13:24. bakersfield | barketing | blogs | Bloomberg | Boulder City | History | news | twitter | UCSC | web sitesAfter leaving my hometown of Boulder City, Nevada for the University of California at Santa Cruz, I came home for a holiday visit. An old classmate of mine asked where I'd been and I said I had moved to California. "California?" she snorted. "I've been to Bakersfield. You can have California - I don't need it!"
         
 I've thought of that over the years as I've listened to reactions to emerging new media:
 "Web sites? I have an 800 number and people can call and request brochures.You can have your web sites - I don't need one!"
 "Blogs? My daughter has a blog about all the drama she is going through in high school. I've seen blogs - I don't need one!"
 "Twitter? Who cares what I had for lunch? I've seen Twitter, and you can keep it. I don't need it!"
 Web sites, blogs, Twitter. You've been to Bakersfield, you've seen enough of California.
 I sent feedback at the bloomberg.com news site. Here's the complete transcript of the feedback and its resolution:
 Feedback Status:TicketID: W--------2271
Status: Resolved
Summary: Where's the Bloomberg Twitter feed?
LOG: 2/19/09 22:37:51 Your Initial Feedback
I can't seem to find you on Twitter - that's where I get my news. You there?
LOG: 2/24/09 11:41:46 Bloomberg Feedback Team
Hello: We are sorry as we are not.
Sincerely, Bloomberg Website Feedback Team
also heartwarmly dedicated to Leon, and all rap Lovers in the house
Submitted by Stephanie Gerson on Thu, 2008-12-11 10:20. rap | twitterQ: What's better than a blog about lame twitter marketing?
